Our platform provides access to billions of impressions from top quality sites, apps, marketplaces and ad exchanges, all through a simple and easy to use interface that provides useful decision-making data and insights, thanks to a deep level of reporting and analytics.
Reach audiences in billions of multi-screen/cross-platform impressions every day. We are talking of high quality inventory, RTB programmatic buying and geo-targeting capabilities among other features, in a brand safe, fraud proof environment, in where We confront suspicious traffic sources with data by pinpointing irregularities.
To expand our reach and targeting effectivity we combine data that we acquire on our own, the one provided by our clients and what results of our multiple integrations with other data suppliers. This way, we process huge amounts every second, which allows us to hit the right audience with every impression.
We run a lot of campaigns in all the different cost models, CPA, CPI, CPC, CPM, CPL, etc. What makes us, experts in both, performance and branding.
Our DMP allow us to collect, organize, and activate data from any source to gain a holistic view of your consumers in order to power efficient and effective marketing campaigns and more relevant content.
This improves campaigns performance by targeting them to the audience most likely to respond, making your campaigns more profitable.
Our clients wish to employ affiliate marketing networks, whilst keeping risk profile to a minimum. Groobyte is able to scan any market and report who are linking to a client’s services.
When Groobyte discovers an affiliate/network who is passing traffic to our client’s services, it records the flow (screenshots and URLs) and shares this data with the client.
Hence we enable our clients to take appropriate action against any affiliates who are breaching guidelines.
Thanks our DMP, we analyze all the data that we received and looking for unusual patterns and determines norms to identify anomalous statisticals outliers. By applying a combination of statistical methodologies and pattern-identification algorithms, the fraud detection process can isolate the following leading indicators of potential fraud:
We can detect ad stacking also. Ad stacking is a fraud technique where multiple ads are layered on top of each other in a single ad placement – with only the top ad being visible. If a user clicks on the visible ad, a click is registered for all ads in the stack.